Overview
Onboarding is the first interaction with the potential users, therefore it’s such an important process of user experience. User feedback and data suggested that the existing onboarding wasn't satisfying enough, a profound improvement had to be made.
I redesigned the onboarding, created a fresh new and welcoming look to encourage users to complete their registration. In collaboration with the product manager Shiran Ronen, we changed the order of the questions, emphasized the added value at each and every step, and explained why we ask every question.
After having the new wireframes done, I managed to design them. I decided to create tailor-made illustrations using a variety of color skins to match multiple nationalities to strengthen the belongings feelings of the user.
Also, I've created many animations to make the flow more delightful, dynamic & engaging, Everybody likes animations!
Our new onboarding increased the conversion rate by +40.5%
Sign up
16% increase in sign up ratio
Set a profile
52% increase in uploading a photo
Edge cases
The outcome
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The previous version wasn't satisfying enough so we changed the micro-copy and the illustration adding also a cute animation. We also emphasized the confirm button which led to a significant improvement in confirmations.
